The Field Guide to the Customers of Starbucks
Wednesday, September 26th, 2007(Note: This is a rewriting of one of my very old blog posts)
Quick, answer me. Can you recommend a place for social gathering?
Starbucks? Ha, I thought so.
Indeed, having conversations in a coffee shop is a great way to
spend time with your friends, but have you ever gone there alone? Try
it, it’s fun! As long as there are many other customers, you can
observe them until you forget the passing of time.
At first, you’ll find that classifying Starbucks’s customers can be
difficult. All of them (okay, most of them) talk loudly, act like an
idiot and dress as though they’re either going to a red carpet or going
commando. Fear not, because with experience, you can discern their
varieties. Based on my unscientific but entirely self-sufficient, sexy,
and insulting-but-accurate findings, I have written this guide hoping
to assist you in seeing the differences among the species (multiplying)
in the land of Starbucks.
The Techie
Identification. The Techie thinks Starbucks is an expo. You
can spot one with a smart phone, iPhone, PSP, MacBook, Cybershot, iPod,
and car-key-for-an-SUV scattered on the table. The Techie will not only
display personal belongings, but also, with excellent voice modulation,
announce them. You have to give The Techie credits though; at least The
Techie is doing favors for the customers in case they go blind. I mean,
hearing The Techie advertise personal belongings as if writing
checklists, that is IMPORTANT! Do you agree (Y/N)?
Sample speech. “Look, my iPhone is slick!”, “My Cybershot is slick!”, “My iPod is slick!”, “My SUV is slick!”…
The Yuppie
Identification. With optimistic plans, The Yuppie
(different to lowercased yuppie, who is simply a peripatetic person
wearing impractical [and smelly] attires) believes in living the
multimillionaire life by, first, APPEARING like it. And what better
place to “live the dream” by going to Starbucks and pretending it’s an
office? The Yuppie often have their head (heads?) huddled at the
laptop, with spreadsheets or Powerpoints open, to give a heady
impression of being a busy and ambitious “career person”.
Sample speech. “I’d like to direct your attention to my
impactful presentation for cost-benefit plan that will reimburse your
invested finances due to incentivized research conducted by opportune
income of…”
The Writer
Identification. Don’t shoot me I am NOT a writer! And I
don’t bring laptops to Starbucks. The Writer (again, different to the
lowercased one, who is simply a Bohemian who hugs a tattered dictionary
when sleeping), on the other hand, does not only have a laptop handy,
but also “writes” in the Starbucks just to impress a crowd, hoping a
few attractive patrons will notice, as though writing is a performance
arts. Do not classify those who scribble in their notepads as The
Writer. In the word of The Writer “extraordinaire” Tim Yap, notepads
are passé!
Sample speech work. Waspy McWasp, the ruggedly
handsome, world renowned Harvard professor of Oceanography is summoned
to Europe to analyze the mysterious murder of a famous computer
programmer. While there, he discovers evidence of the unimaginable -
the definitive and substantial proof of cold fusion. He must work with
Lara, the extremely beautiful and intelligent police detective, in
order to beat the clock and unlock the mystery. (source)
The Traveler
Identification. I’ve never seen this myself, but my friend
spotted The Traveler numerous times. The Traveler will go on an
expedition, with the approximate distance of Zulu to Maguindanao, just
for a sip at Starbucks. In my friend’s case, she saw a Traveler dash
out of St. Paul QC to Tomas Morato’s Starbucks during an hour of lunch
break.
Apparently a species that are either extinct, or have “exported” to
other groups from this guide, since Starbucks are now everywhere.
Sample speech. None, as I’ve never been around them.
Frapsters
Identification. Ever drank plain, no-cream, no-sugar and
no-cocoa coffee? Yes? So do you think they’re too dark and bitter? Yes
again? I have news for you then: that, which we call the blended
coffee, is what coffee is really meant to taste like, same way as real
tea is not served with sugar.
Starbucks has a predominantly frappucino-sipping crowd, as though
the coffee shop is instead a halo-halo salon. Granted, blended coffee
is an acquired taste, and I’m not suggesting that you must try it. But
you know who cracks me up? Frapsters. Frapsters are different in that
they say they LOVE coffee but only choose to drink Frappucino, i.e.
coffee with added milk, crushed ice and too-much calories. They’re
annoying in the same way as *those people who say they listen to
classical music because they like Maksim* are.
The following can replace the asterisked statement.
Self-proclaimed jazz fans who only listen to Kenny G. Batman haters who
only saw Adam West shows. Miles Davis name-dropper who has never heard
of the Kind of Blue album. Holier-than-thou Bible-thumpers who actually
live in avarice.
Frap-touters
Identification. Could anything be more irritating than that
Frapster-whippersnapper who can’t shut up about ordering frappes?
Frap-touter is the frapster-demigod who treats Frappucino like it’s a
trophy, such that frap-touter will take pictures holding or drinking
frappes. Said person would even bring home empty frappe cups (along
with Starbucks amenities and flyers) like it’s a trophy.
Sample speech. “Picture tayo! Picture tayo! Smile!” (spoken to the frappucino cup)
The Beauty Pageant
Identification. Don’t trouble yourself wondering whether
The Beauty Pageant (TBP) has won or not. What matters is that TBP NEEDS
to go to Starbucks all-dressed up and to take pictures there to frame
the occasion. I hear some TBP’s say coffee tastes better with gowns and
tuxedos. Maybe that’s what they call “coffee dressings”.
Sample speech. Oy, priorities! You should be looking at
them instead of listening to them, because whatever they mutter are
unintelligible white noises.
Coffeetariats
Identification. Most likely nurses. Or call center workers.
Or underpaid programmers (yeouch!). Like the no-frills proletariats,
Coffeetariats are those who sell labors to survive. Unlike the
no-frills proletariats, Coffeetariats spends more of their daily wages
in Starbucks than in their lunch, and they do it (semi-)regularly as
though they’re under rituals.
Sample speech. “Once minutes, my frappe are coming!” and so
and so. If you hear anyone trying to talk Yankee but ends up sounding
bucolic, you’re hearing a Coffeetariat.
The Linguist
Identification. A coffetariat’s “worse enemy”, The Linguist
is the schoolmarm “elitist” who nitpicks the grammar of every Starbucks
conversation. The Linguist is a self-proclaimed “renowned grammarian”
who likes to insert “French du jour”, but mostly speak in an amalgam of
English and Tagalog, preferably with the English word overstressed.
Sample speech. (Google “Tim Yap” or “Malu Fernandez”).
The Ladykillaz!
Identification. Oh yay, TEH CONV3N14NC3, I can finally use
pronouns LOLZ! As you may have surmised, The Ladykillaz is a guy who
writes for a men’s magazine (or a guy under the pretense of it). He
tries to attract attractive crowds by engaging in “intelligent”
conversations about erogenous areas, posing as a stimulant of intellect
when he’s in reality stimulating something else. And if he manages to
impress, expect the girls he is with, and promptly dumped the next
morning, to be “samples” for his new write-up at FHM or UNO or a blog.
Thank you girls for being credulous, for the Ladykillaz’s thrive! Viva
sophistication, viva progress!
Sample speech. (Err, I’m trying to make my blog not-NSFW.)
Dudes
Identification. This is the inevitable and over-modulated
dudespare guys who wear the “jacket without a cause” (can someone
please tell me what practical reasons are there for wearing jackets in
this country?). It’s not like Starbucks has frigid ventilations (quite
the opposite) yet these dudes come with jacket + sunglasses + hiphop DJ
gesticulations in an attempt to look cool. Meanwhile they try upping
their “street cred” by shout-bragging their blingblings, cribs, rides
and girls and their updated FHM knowledges to sound urban (read:
gangsta). He’d also try to appear intelligent by engaging in some
“controversial” Dan Brown discussion, quoting Paolo Coelho for added
touch and citing (just citing) Pablo Neruda for the “deathblow”. The
good thing about dudes is that he’ll update you about car shows. The
bad thing is that, well, good luck finding peace and quiet when he’s
around. Diba, Vandolph?
My speech to them. Yo homey, watchoo doin hollerin
LOUD? We be seeking quiet in dis ere coffee shops, punks, coz we ain’t
got chillax, and warz in da streets, nawmean? Dis why you gotta pacify,
dawg, coz we ain’t gone flyt with no posers, y’hear! Peace out, bro,
riprizent!